Hi, I’m EDWARD.
DIGITAL DESIGNER
Creating human-centred, empathetic Design, specialising in Digital Product Design [UI/UX], Design Systems, Prototyping, Branding + Illustration, based in London, UK.
CREATIVITY
No just visually with my design and illustrations but in creating better conversion and efficient workflow.
14+ YEARS
Design Industry (B2B + B2C) experience from marketing, telecoms, fintech & more.
PRODUCT DESIGN
From Research and Requirements > UI and visual strategy > development and testing > launch. I cover the full delivery spectrum.
I’ve worked on B2B and B2C agencies and studios within Social, Marketing, e-commerce, Telecoms, TV, Fintech and Banking.
There’s even more here.
Proven Track Record
With over a decade of experience and a diverse portfolio spanning industries and technologies, my dedication to delivering innovative solutions has made me a trusted name with companies and people I have collaborated with.
Design
Philosophy
As you‘ve seen, I can design from my portfolio above. So let’s see HOW I design.
(You may not read all this, so I have underlined the keywords I know you are looking for.)
User-centric
I understand that great design is not just about aesthetics; it's about enhancing user experiences. They prioritise user needs and usability, ensuring that every product they design is intuitive and user-friendly.
Innovative Thinking
I don’t just design products; I envision experiences. Thinking outside the box and pushing the boundaries of conventional design.
Problem-Solving
What is the problem you are trying to solve, and what is your north star? These questions will be at the forefront of any concept or solution I come up with.
Collaborative Spirit
I believe in the power of collaboration. I work closely with clients, developers, and cross-functional teams to ensure the design vision is seamlessly integrated into the final product.
Design Engineering
Creating design systems and libraries that are engineered to be reused creates efficiencies within delivery and scale as brands and projects grow or pivot direction.
Fun
Challenges always arise during projects, deadlines, failed testing, etc. I always remind myself and others to have fun with design in these times and try to encourage an environment of inclusion.
My Design Stack
