Hi, I’m EDWARD.
PRODUCT DESIGNER
I craft profitable, human-centred brands, websites and digital products for startups, businesses & their users with 15 years of experience.
UI/UX
Design Systems
Branding
Prototyping
Illustrations
🟢 Available for work - Based in London, UK.
Ex JP. Morgan and Virgin Media.
Proven Track Record
With over a decade of experience here are some of the companies that have I’ve delivered solutions for and has made me a trusted name with companies and people I have collaborated with.
Features work
I’ve worked on B2B and B2C agencies and studios within Social, Marketing, e-commerce, Telecoms, TV, Fintech and Banking.
For more of my work click here.
My Design Stack
Design
Philosophy
As you‘ve seen, I can design from my portfolio above. So let’s see HOW I design.
User-centric
I understand that great design is not just about aesthetics; it's about enhancing user experiences. I advocate for users' needs, leveraging insights and research to ensure better, intuitive designs.
Innovative Thinking
I don’t just design products; I envision experiences. Thinking outside the box and pushing the boundaries of conventional design.
Problem-Solving
I love tackling complex and ambiguous problems and shaping them into clear goals to reach my client's North Star.
Collaborative Spirit
I enjoy collaborating with clients, developers, and cross-functional teams to ensure the design vision is seamlessly integrated into the final product. I can also effectively lead the end-to-end design process, coaching and mentoring team members along the way.
Design Engineering
Crafting design systems and libraries with extreme detail, engineered for reuse, creating efficiencies within delivery and scale with brands and projects growth or pivot direction.
Fun
Challenges always arise during projects, deadlines, failed testing, etc. I always remind myself and others to have fun with the design process. Encouraging an environment of open-minded inclusion.
Got a Project?
Let’s Connect!
Find my professional design profile online on Linkedin, or click the links below. For all business and hiring inquiries, please fill out the form in the ‘Say Hi’ link.
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Looking forward to hearing from you!